Pdf mobile marketing and consumer behaviour current. It is the premier outlet for substantive research in marketing. Consumer acceptance of location based services in the retail environment iris uitz graz university of technology institute of business economics and industrial sociology kopernikusgasse 24ii, 8010 graz, austria. The mma international journal of mobile marketing mmaijmm is regularly published twice per year. Journal 9780jnrl02109 available on wiley online library description aims international journal of satellite communications and networking aims to provide a quality technical journal for the academic and professional engineer covering all aspects of satellite systems, networks, components and services. Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display. International journal of research in marketing elsevier. International journal of eservices and mobile applications. The journal of marketing jm develops and disseminates knowledge about realworld marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders. This exploratory online questionnairebased study confirms the findings from earlier studies in the presmart phone era regarding consumers negative attitudes towards mobile marketing communications.
Dec 18, 20 us retailers have begun to utilize the quick response qr code in their transmission of mobile marketing communications. Only open access journals only scielo journals only wos journals. Consumer acceptance of location based services in the retail. International journal of nonprofit and voluntary sector. The following is a list of the most cited articles based on citations published in the last three years, according to crossref. The objective of the journal is to publish and discuss fundamentals, applications and experiences in the field of interactive mobile technologies in learning and teaching as well as in industrial and other applications. Emerald international journal of bank marketing information. Building on a great tradition of global marketing scholarship, ijrm aims to contribute substantially to the field of marketing research by providing a. Ijacsa international journal of advanced computer science and applications, vol. The international journal of communication is an interdisciplinary journal that, while centered in communication, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is communication study. The rapid proliferation of mobile phones and other mobile devices has created a new channel for marketing. Pdf international journal of information management. This can be as straightforward as an extension of existing marketing strategies to a total customization of the marketing mix product, price, place and promotion for a specific country.
Journal of international technology and information management. In the study, first we examine the nature of relationship marketing. This journal is a member of and subscribes to the principles of the committee on publication ethics. International journal of marketing and business communication international journal of marketing and business communication journal information. The study begins by exploring the concept of mobile marketing and its effectiveness as a marketing media. Building on a great tradition of global marketing scholarship, ijrm aims to contribute substantially to the field of marketing research by providing a highquality medium for the dissemination of. Marketing theories and practices must adapt to these new technological and social scenarios. Journal of international marketing is dedicated to advancing international marketing practice, research and theory. Wiley international journal of satellite communications and. The world of mobile communications is not a trend, but a phenomenon. International journal of marketing and business communication. Pdf consumer attitudes towards mobile marketing in the.
The use of short messaging service to access customers through their handheld devices is gaining popularity, making the mobile phone the ultimate medium for onetoone marketing. Assuming differences in consumer behaviour on a more general technology level devices and services com. The development of the marketing mix for that country requires international marketing. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Ijmc, a fully refereed journal, publishes articles that present current practice and theory of mobile communications, mobile technology, and mobile commerce applications. For more information, please email email protected or visit the emerald marketing ejournals collection page.
This journals prime objective is to bridge the gap between theory and practice in international marketing for business scholars and practitioners. By closing this message, you are consenting to our use of cookies. Third we conceptualize the role of relationship marketing to competitive marketing strategy. Notably, it is a referred, highly indexed, online international journal with high impact factor. Nov 12, 2012 the widespread use of mobile phones and the rapid increase in the number of subscribers to this service have prompted marketers to adopt this method in the execution of marketing activities and to adopt the concept of mobile marketing, which has provided marketers with a new innovative means as opposed to the conventional means of communication in buying and selling. Apr, 2020 home journal international journal of marketing and business communication international journal of marketing and business communication journal information. As consumers are increasingly moving online and becoming ever more mobile, digitalization is forcing banks to undergo the most. Manuscriptandsubmissionguidelines marketingmanagementjournal january2010. Journal of direct, data and digital marketing practice, 15, 111124. Ijemr addresses this evolution by analysing new theories and practices as they emerge with particular focus on electronic retailing.
Mobile marketing and international journal of mobile communications, as the majority of articles. International journal of bank marketing is available as part of an online subscription to the emerald marketing ejournals collection. International journal of interactive mobile technologies ijim. Second we lay out the framework of competitive marketing strategy and delineate the position of relationships. Fourth we empirically test the role of relationship marketing. Marketing with the help of mobile phones will help the brand managers to communicate with the customers through sms, mms and other available services.
International journal of electronic marketing and retailing. Pdf consumer perspectives on mobile advertising and. Consumer acceptance of mobile marketing communications using the qr code. Trust 38 4 marketing mobile marketing international research journal strategy. Consumer perspectives on mobile advertising and marketing. Home international journal of marketing studies ccse. Considering the fact that todays youngsters are tomorrows consumers, there is a need to. The most downloaded articles from international journal of research in marketing in the last 90 days. Explore whether consumers attitudes to mobile marketing merisavo et al.
International journal of mobile communications ijmc. International journal of advertising, operations research, and mit. Factors affecting consumer attitudes towards mobile marketing. This special issue of the international journal of bank marketing focuses on mobile banking, which has recently received a dramatic increase in attention among practitioners and academics alike. International journal of marketing, communication and new media. The objective of the international journal of eservices and mobile applications ijesma is to be a truly interdisciplinary journal providing comprehensive coverage and understanding of all aspects of eservices, selfservices and mobile communication from different fields including marketing, management, and mis.
Official journal of the european marketing academy marketing. Table 5 journals with at least 3 articles on mobile marketing theory. This research explores us consumers adoption intentions towards the qr code in the retail environment by incorporating two theories the technology acceptance model and uses and gratifications theory and two consumer traits, consumer innovativeness and market. International journal of mobile communication, 2 2, 12839. To learn about our use of cookies and how you can manage your cookie settings, please see our cookie policy. Consumer acceptance of mobile marketing communications using. Investigating consumer satisfaction towards mobile marketing. The world of electronic marketing is continuously evolving. Mobile marketing communications in the retail environment. Opinions expressed in the international journal of mobile marketing articles are those of the. When online meets offline, style meets substance, and machinetomachine meets humantohuman philip kotler, hermawan kartajaya, iwan setiawan. A lack of experience in mobile marketing among marketers and the current status of this phenomenon are. Msi, comscore, international data corporation idc and mobile marketing association. International journal of information management 33 20 840849.
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